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Marketing

3 Steps to Overcome Marketing Overwhelm + Find Clarity

You don’t need any reminders that life is inherently hard. What if I told you that part of the reason it’s hard is that we unintentionally make it harder than it needs to be with unhelpful habits, burdensome mindset mistakes + out-of-whack expectations? The same is true for marketing.

9 Simple + Cost-Effective Ways to Market Your Business

When budgets are tight, marketing is often the first area to get cut. Although it may seem counterintuitive, the best time to market your business is when business is thriving, not when it’s slowing down. Businesses often overlook simple + cost-effective strategies that elevate their brand because it's assumed traditional advertising methods are the best approach. I’m here to reinforce the message that spending more doesn’t equal better results. Here are nine marketing tactics to consider:

4 Questions to Answer When Creating a Marketing Communications Plan

Whether it’s establishing social media presence, creating a website or buying advertising space, marketing communications work best when strategically linked together and aligned with your company’s mission and vision.

Answer these questions in the planning process.

Crisis Communications: Plan Ahead to Avoid Being in the Dark

Is your company prepared to handle communications in case of a crisis?

If not, it’s time to prepare. A crisis may feel unlikely, but discussing an action plan now and developing messaging can help you minimize damage right away.

How to Establish a Successful Outsourcing Relationship

Once you’ve realized the benefits of outsourcing your business's marketing communications, it’s time to proceed in sealing the deal for success. You want a skilled industry specialist to become an extension of your brand and produce quality work on time and on budget. While finding the right fit may seem difficult, use these steps to speed up the process to finding your contractor.