You don’t need any reminders that life is inherently hard. What if I told you that part of the reason it’s hard is that we unintentionally make it harder than it needs to be with unhelpful habits, burdensome mindset mistakes + out-of-whack expectations? The same is true for marketing.
When budgets are tight, marketing is often the first area to get cut. Although it may seem counterintuitive, the best time to market your business is when business is thriving, not when it’s slowing down. Businesses often overlook simple + cost-effective strategies that elevate their brand because it's assumed traditional advertising methods are the best approach. I’m here to reinforce the message that spending more doesn’t equal better results. Here are nine marketing tactics to consider:
Whether it’s establishing social media presence, creating a website or buying advertising space, marketing communications work best when strategically linked together and aligned with your company’s mission and vision.
Answer these questions in the planning process.
Here are five advantages companies realize when they embark on an outsourcing partnership.
What does creating content with a humble heart mean? I believe it means a handful of things: