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social media

9 Simple + Cost-Effective Ways to Market Your Business

When budgets are tight, marketing is often the first area to get cut. Although it may seem counterintuitive, the best time to market your business is when business is thriving, not when it’s slowing down. Businesses often overlook simple + cost-effective strategies that elevate their brand because it's assumed traditional advertising methods are the best approach. I’m here to reinforce the message that spending more doesn’t equal better results. Here are nine marketing tactics to consider:

4 Questions to Answer When Creating a Marketing Communications Plan

Whether it’s establishing social media presence, creating a website or buying advertising space, marketing communications work best when strategically linked together and aligned with your company’s mission and vision.

Answer these questions in the planning process.