In my November post, I introduced the power of choice - the one gift our Creator has given us that influences the quality of our lives. It reminds us that choices control our lives; conditions don’t. I also committed to sharing a real life example of what the 3-step process - ‘show up’, ‘step in’ +‘commit’ - to do hard thing looks like in a business context. Here’s a humbling example of what transpires when humans choose to embrace the first step to ‘show up’.
The one gift our Creator has given us that has the power to control the quality of our lives. And while we can’t choose what happens to us or around us, we can choose our response. Choices control our lives; conditions don’t.
My path toward the realization that every single thing in life boils down to a choice arrived via numerous teaching moments with my most trusted learning partners - my horses. Deciphering each experience into applicable life lessons and client-worthy material was aided by a horse trainer who embraces the power of choice.
One particular experience profoundly impacted the quality of the partnership I’m seeking with one of my horses. It also taught me how to alter outcomes with humans. The overarching result: I learned to do hard things. And, it was my willingness to be vulnerable, confident + open to risk that made possibilities reality.
When budgets are tight, marketing is often the first area to get cut. Although it may seem counterintuitive, the best time to market your business is when business is thriving, not when it’s slowing down. Businesses often overlook simple + cost-effective strategies that elevate their brand because it's assumed traditional advertising methods are the best approach. I’m here to reinforce the message that spending more doesn’t equal better results. Here are nine marketing tactics to consider: